#EFUF2016 Communications Team: A Story by Boris

It was the final session of the 19th European Forum on Urban Forestry in the Palatium hall of Ljubljana Castle, Slovenia. The participants were applauding while I was presenting the winners of the #EFUF2016 blog competition. Speaking on the big stage, my stomach felt a bit jittery – the sleep deprived nights that led up to the event finale and heavy coffee consumption were starting to leave an impact.

A few moments earlier I presented the current on-line and social media statistics of the EFUF 2016 social media coverage. During the 5 days of the Forum, over 1000 tweets were sent and delivered over 140.000 times to almost 25.000 different Twitter accounts. Over 5000 people were reached on Facebook and 600 people were informed daily through our mailing list. The live webcast of the opening and plenary session had over 700 live views. More importantly, our contributions were seen, read and recognized by the members of urban forestry communities from all over the world.

#EFUF2016 Communications Team at Ljubljana Castle (top from left to right: Natalija, Magda, Špela, Anita, Ana, Janez, Boris; bottom: Saša, Urša; missing: Liza, Luka, Andrej, Boštjan, Robert).

After handing the certificate of recognition and microphone to Pieter Wieringa, author of the winning blog, I left the stage and sat down with happy and fulfilling thoughts racing through my mind. The first stop was Durban, South Africa. I remembered learning about the power and the art of social media reporting from my personal guru (although he hates to be called that), Peter Casier at the #Forests2015 Social Media Bootcamp. What an experience! Intense, draining and fulfilling at the same time. When it was over, I made a promise to myself that I will try to repeat it as soon as possible.

My thoughts then shifted to early October of the same year. I remembered presenting the concept of the #EFUF2016 communication activities to Andrej (head of the organizational committee) and getting a puzzled, yet optimistic go-ahead from him. I remembered the recruitment process – persuading co-workers, presentation at the university, mass-emails, etc.  It wasn’t easy because team members had to invest several hours of volunteer work per week in addition to their busy work and private schedules. In return, they were promised to learn how to use social media to their advantage.

In December 2015, the team was complete and the communication strategy was prepared. I remembered the tilted heads of the more experienced team members, while they were overlooking the blueprints of our ambitious strategy for the first time. To make sure that the strategy would be properly implemented, we had weekly meetings, where we learned the art of blogging and of using different tools to disseminate the blogs and other content. We planned, executed and adjusted.

When most preparations were done, we stopped meeting – the “infrastructure” was in place, the team was trained, and there were other priorities that needed addressing.

May 2016, while looking like a great month retrospectively, was at moments a personal hell. In one or another role (organizer, speaker, lecturer …), I took part in 3-4 communication and dissemination activities of our Slovenian Forestry Institute and the project I manage (LIFEGENMON) per week. Not being a total extrovert and sometimes still learning on the job, such an amount of organization, management and public speaking was very difficult to handle. The members of our team mostly come from our Institute, and while their enthusiasm and work ethic could never be questioned, the team spirit started to slowly dissipate in the second half of the month because of the (too) demanding workload.

Then came the last week of May 2016 – the week of the EFUF. We were all working on fumes then and I wasn’t sure about how the communications team would work in action. We met extensively on Monday and Tuesday, created a detailed plan with roles for each team member and did the final tweaks of the online infrastructure. Some of the points on our to-do list had to be abandoned because of lack of time. On Tuesday evening, after the preparations were complete (and all of the twitterfall screens set up :)), I was still uneasy and had my doubts, but I was confident that we did all that we could to prepare for the Forum.

On Wednesday, the opening day of the Forum, magic happened. The plan was seamlessly implemented while I stood and watched in awe. Tweets were flying, photos were uploaded nearly automatically, blogs were produced almost in real-time, and the online urban forestry community took notice. Over 1000 tweets were sent…

… and then my name was called. I wasn’t expecting to be called on stage again, but it started to light upon me just a little bit before it happened – when the words “communication” and “dissemination” were spoken. Cecil Konijnendijk van den Bosch and Clive Davies were presenting the Young European Urban Forester of the Year 2016 Award and I was selected as the runner-up. The path to the stage was blurry, and luckily I wasn’t offered to give a speech. Everybody was clapping and people were offering to shake my hand and patting me on the back but I couldn’t really respond because I was so shocked and confused.

One could argue that being a runner-up for such an award isn’t a big deal, and one could agree. But to me it really means a lot, not because of the diploma, but because of all of the sincere congratulations I’ve received and the recognition of the hard work the #EFUF2016 Communications team put in, often at the expense of their personal and family time.

Thank you!


Photos: Urban Ušeničnik (find more photos on Flickr)

#EFUF2016 final twitter statistics and a Facebook comment (sources: keyhole.co, Facebook)


The Secret Life Of Trees

Do trees have a secret life that we rarely think about? Find out in this blog by Astrid Hamm, a consultant in the fields of Urban Forestry and Urban Greening currently working in Germany.

Forests are communities of trees. Most people look at trees as woody plants that provide us with timber. Many people enjoy their recreational aspects, landscape aesthetics, and their positive influences on human health and well-being. In recent years, our professional focus has moved on to numerous ecosystem services and environmental benefits trees provide to our society, such as reducing air pollution and storm water attenuation.

We are Urban Forestry professionals – but do we really know enough about trees? Are there different aspects to trees and urban forests that we haven’t explored yet?

Trees are the second-largest, but above-ground largest living beings on earth. Do we ever consider that trees may be able to communicate and interact with each other? Do trees have a ‘social life’? Do they care for other trees? Is there such a thing as ‘sympathy’, preference or dislike among trees and tree species – is it possible that a tree “can’t smell” (= dislikes) another tree? Can trees pass on their ‘knowledge’ to others? Do they communicate with each other, or even with us? Is it possible for trees to interact, even though they are fixed to their location?

In his book “The Secret Life Of Trees” German Forester Peter Wohlleben writes about a wide variety of ‘out-of-the-ordinary’ research studies from all over the world, looking at trees from different perspectives. He describes the forest as a community where strong trees support weaker ‘community members’. Similar to human society, a natural forest seems to work along the principle ‘together we are strong’. According to various studies, trees interact and communicate with each other in several ways. They also take care of each other and look after their offspring, as well as nursing the ‘elderly’. If there are pest attacks or other dangers approaching, they will ‘warn’ other trees by releasing gaseous odors. Similar to humans, they don’t like to interact with just any other tree. So is there such a thing as “tree sympathy”? Do trees develop “feelings”, such as compassion, like and dislike?

Wohlleben wants us to acknowledge trees as living beings they are. He presents scientific findings in his own language, comprehensible for everyone. He passionately campaigns for a different – more humane – attitude towards trees as social ‘creatures’ with their own needs and requirements as members of a forest community.

So maybe Urban Foresters have to learn much more about ‘the secret life of trees’ beyond our current knowledge to effectively promote urban forests.

‘The Secret Life Of Trees’ will be translated into English in autumn 2016, after being a top ten bestseller in the category “non-fiction” in Germany 2015.

This book is an appeal to everyone that we can still learn a lot about and from trees.

Wohlleben Cover

This blog post is authored by Astrid Hamm and is a part of the #EFUF2016 blog competition. Join in to win a free conference package! Want to learn more about Astrid’s work? Visit her project Citybranching/Stadtverzwingungen!